WALES, WI, APRIL 28, 2025 – We are excited to share some big news—Association Headquarters has officially welcomed Association Executives Group (AEG) into the AH family.

Based in Wisconsin and founded in 1986, AEG is a well-respected, full-service association management company with deep roots in strategic planning, event management, marketing, and operations. What really drew us to AEG wasn’t just their impressive track record; it was the clear alignment in culture, values, and client service philosophy.

By joining forces, we are strengthening our capabilities, especially in the higher education sector, and expanding the value we bring to all our clients. AEG’s leadership team—President Denise Harris and VP Liz Kutz—bring decades of experience and will continue to play key roles within the AH platform. Denise will stay on as President of AEG and is retaining an ownership stake, which speaks to her commitment to this exciting next chapter.

This is our second acquisition this year (you may recall we welcomed Managing Matters in February), and it clearly reflects our strategy: grow intentionally, stay client-focused, and continually enhance our services. We’re not just adding names to our roster, we’re bringing on teams that share our dedication to helping associations thrive.

Most importantly, this move helps us serve you, our client partners, better. Whether it’s increased operational support, expanded expertise in specific industries, or just more minds at the table working to solve challenges and spark new ideas, we see this as a win for everyone we work with.

Together, these strategic moves reflect AH’s ongoing commitment to delivering innovative, growth-focused solutions that meet the evolving needs of associations.

WALES, WI, APRIL 10, 2025 – Association Headquarters (AH), a leading association management company, is thrilled to announce the acquisition of Association Executives Group (AEG), a Wisconsin-based association management firm. This strategic acquisition strengthens AH’s position as a global leader in association management and enhances its ability to serve a diverse range of professional and trade organizations from offices in New Jersey, Virginia, Wisconsin and Toronto.

With this acquisition, Association Executives Group will integrate into AH’s operations while maintaining its strong brand, client relationships, and dedicated team. The combined expertise of both companies will drive greater efficiencies, expanded service offerings, and enhanced member engagement strategies for associations worldwide. The company will operate as Association Executives Group, an Association Headquarters Company.

“We are delighted to welcome Association Executives Group into the AH family,” says Bob Waller Jr., CEO of AH. “We are gaining a dedicated team with experience in all disciplines of association management while expanding our current client segments.”

Under the leadership of President Denise Harris, Association Executives Group has provided services to associations for over 30 years. Founded as an award-winning boutique marketing firm, AEG has evolved into an AMCI-accredited management company with 15 professionals providing a broad range of services to full-service and hybrid partners. 

“Joining forces with Association Headquarters marks an exciting new chapter for Association Executives Group. Our shared commitment to excellence in association management and our common culture ensures that our clients will benefit from expanded resources, enhanced services, and continued personalized support,” commented Denise Harris, President and CEO of AEG. “We look forward to the opportunities this collaboration will bring to our team and the associations we serve.”

The acquisition is the second this year in AH’s long-term growth strategy and commitment to delivering high-impact solutions that support the evolving needs of associations worldwide. In February, AH acquired Managing Matters, a firm based in Toronto, Canada. To learn more about Association Headquarters, visit associationheadquarters.com and to learn more about Managing Matters, visit associationeg.com.

OAK CREEK, WI, May 26, 2020 – Association Executives Group (AEG) transitions the American Association of Medical Audit Specialists (AAMAS) 26^th annual conference in 2020 to a virtual platform.  Continued concerns over large group gatherings and extended dates for Safer at Home proclomations during the Covid-19 Pandemic helped to guide management decisions to transition the annual conference to a virtual platform. TheAAMAS conference, which was initially scheduled on April 21, 2020 in Louisville, KY, was rescheduled to May 18, 2020 and was live streamed across the country with the move to a virtual platform.

“AAMAS, a national association that has held annual professional development and networking conferences for over 25 years, was challenged with the decision to transition this year’s annual event to a new world of virtual conferencing,” commented Mary Jane LaBelle, president of AAMAS.  “Without the help of AEG, its knowledgeable staff and commitment to helping us succeed, we would never have taken on this challenge.”

The virtual conference included live educational sessions via video streaming and allowed attendees the instant ability to connect and learn in interactive polls, quizzes and discussions during the virtual sessions.  In only a matter of weeks, AEG was able to redesign the conference logo, rebuilt the conference website, designed new sponsorship opportunities built around the virtual environment and reorganized agendas.

“When the safer at home order was released; we adjusted our focus immediatly to make the transition to a virtual conference,” said Janet Wilhelms, AAMAS executive director.  “I am thrilled we were still able to offer the educational opportunities AAMAS prides itself on, while providing health and safety during these unprecedented times.”

About AAMAS

The American Association of Medical Audit Specialists (AAMAS) is a nationally – recognized non-profit organization that is dedicated to advancing the practice of medical auditing through research, professionalism and ongoing education. AAMAS’s organizational mission is to provide resources and support to advance the practice of medical auditing. To learn more about the AAMAS profession, please visit www.aamas.org.

About AEG

Association Executives Group (AEG), located in Oak Creek, Wisconsin, is a multi-disciplinary, woman-owned association management company that has been in business in the area for more than 30 years.  The company’s integrated approach provides state, national and international clients with cost-effective, full-service association management services including conference management and event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The company has serviced clients in a wide range of industries including financial, education, healthcare, security and more. To learn more about Association Executives Group, please visit www.associationeg.com.

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If you would like more information about this topic, please call Kate Feuling at 414. 908.4931, or email kfeuling@associationeg.com.

OAK CREEK, WI, May 6, 2017 – Association Executives Group (AEG) announces that they have completed a new association website design for the Association of Educational Therapists (AET). AEG also worked with AET to redesign their website and the AET brand. The new site is built on the Joomla content management system. Previously their site was developed in an older HTML platform. AEG also redesigned the AET brand including their marketing materials, newsletter template, and publication design.

The company also developed a Member Marketing Program to assist Educational Therapists members in the marketing of their practices. The new program helps members of AET fulfill their marketing goals with professional, cost-effective brochures, websites, and direct marketing materials. The materials come loaded with targeted content that has been approved by AET that establishes members’ professional reputation within the field of educational therapy, while building a consistent brand across members.

Association Executives Group, located in Oak Creek, Wisconsin, is a multi-disciplinary, woman-owned association management company in business in the local area for more than 30 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about Association Executives Group, please visit www.associationeg.com.

OAK CREEK, WI, April 14, 2016 – Association Executives Group (AEG) and its sister company, Harris Marketing Group (HMG), announce their recent purchase of the assets and contracts of a local association management agency.  As a result of the expansion, AEG and HMG have moved their headquarters from Wales, WI to Oak Creek, WI, in order to be more centrally located to the Milwaukee Metro area.  The expansion was in the works since the end of 2015, with the finalization and move occurring in mid March 2016. The combination of the staff from the acquisition brings a high level of talent and expertise to the association management industry. This creates the opportunity for growth as well as enhances the services provided to current clients.

AEG serves the nonprofit association and foundation community.  Their commitment to growing and supporting these organizations is what initially brought the two companies together.  AEG’s values, principles, beliefs in traditional business etiquette and full commitment to client service made this expansion an obvious decision.  Their complementary expertise and shared vision for the future made this a perfect fit.

AEG brings more than 30 years of experience in association management, membership growth, event planning, technology and marketing.  The ability to utilize marketing services and this expertise to those association clients will be a unique offering that will help in the growth of its client’s membership base and overall revenue.

AEG, located in Oak Creek, Wisconsin, is a multi-disciplinary, woman-owned association management company that has been in business for more than 30 years. The company’s integrated approach provides local and national clients with cost-effective, full-service management as well as outsourced services including event planning, financial/legal services, education and certification management, membership development, marketing support and complete web development and technology services. The agency has serviced clients in a wide range of industries including financial, education, health, security and more.  To learn more about AEG, please visit www.associationeg.com.